The marketing of the products left a lot to be desired. These strengths not only help it to protect the market share in existing markets but also help in penetrating new markets.
This investment has opened new sales channel for UPS. The new technology provides an opportunity to UPS to practices differentiated pricing strategy in the new market.
It is necessary for the company to give training to its staff to hold large business and provide convenience its customers. Organization structure is only compatible with present business model thus limiting expansion in adjacent product segments. It has successfully integrated number of technology companies in the past few years to streamline its operations and to build a reliable supply chain.
Government green drive also opens an opportunity for procurement of UPS products by the state as well as federal government contractors. Various new courier companies entered in market with low operating costs. The great opportunity for the company is emerging Chinese market to expand its business.
Certain capabilities or factors of an organization can be both a strength and weakness at the same time. UPS has tremendous advanced supply chain. Keeping in view of revenue and volume, this company has maintained largest package deliveries across the world. With more cash in bank the company can invest in new technologies as well as in new products segments.
The company has to depend on the working of the courier boys, who perform the delivery of the letters and package at the touch points. The consistent increase in oil prices can increase the expenses of the company.
Strategy is about making choices and weakness are the areas where a company can improve using SWOT analysis and build on its competitive advantage and strategic positioning. The fluctuation in the exchange rate can be great threat for the company.
If the deregulation is carried out in the trucking industry, then this industry can be extended. UPS has been working in over countries of the world and it has about 4, 00, employees across the world, who are expert in their works.The brandguide table above concludes the UPS United Parcel Service SWOT analysis along with its marketing and brand parameters.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Let's put UPS under the scanner and identify its strengths, weaknesses, opportunities, and threats.
Strengths Courier king: UPS operates on a massive scale, with more than 2, operating. Weakness of UPS – Internal Strategic Factors. Weakness are the areas where UPS can improve upon. Strategy is about making choices and weakness are the areas where a company can improve using SWOT analysis and build on its competitive advantage and strategic positioning.
SWOT Analysis of UPS. Strengths. 1. UPS has been working in over countries of the world and it has about 4, 00, employees across the world, who are expert in their works. 2. The company has maintained strong brand name and it is also included in the fortune companies of the world.
SWOT Analysis of Emirates Airline 30 views. Group Members Group Leader = Fahad Ismail Ahsan Ali Zubair Khan Abdul Waheed Abdul Qadir S. Abdul Rehman Shariq Rahmat CASE STUDY- UNITED PARCEL SERVICES 2. United Parcel Services (UPS) is the largest logistics Company in the world based on revenue and package volume.
FedEx Corporation (FedEx) is a provider of a broad range of transportation, e-commerce and business services to its customers under the FedEx brand. The company’s strong market position and diversified business operations are its key strengths, even as its weak operational efficiency and return on equity remain areas of concern.Download